diff --git a/sd/etcd/client.go b/sd/etcd/client.go
index 0508723..eb604d6 100644
--- a/sd/etcd/client.go
+++ b/sd/etcd/client.go
@@ -156,7 +156,12 @@
 	if s.Value == "" {
 		return ErrNoValue
 	}
-	_, err := c.keysAPI.Create(c.ctx, s.Key, s.Value)
+	var err error
+	if s.TTL != nil {
+		_, err = c.keysAPI.Set(c.ctx, s.Key, s.Value, &etcd.SetOptions{PrevExist: etcd.PrevIgnore, TTL: s.TTL.ttl})
+	} else {
+		_, err = c.keysAPI.Create(c.ctx, s.Key, s.Value)
+	}
 	return err
 }
 
diff --git a/sd/etcd/registrar.go b/sd/etcd/registrar.go
index 52b632a..e11c647 100644
--- a/sd/etcd/registrar.go
+++ b/sd/etcd/registrar.go
@@ -1,9 +1,16 @@
 package etcd
 
 import (
+	"sync"
+	"time"
+
 	etcd "github.com/coreos/etcd/client"
 
 	"github.com/go-kit/kit/log"
+)
+
+const (
+	minHeartBeatTime = time.Millisecond * 500
 )
 
 // Registrar registers service instance liveness information to etcd.
@@ -11,6 +18,8 @@
 	client  Client
 	service Service
 	logger  log.Logger
+	quit    chan struct{}
+	sync.Mutex
 }
 
 // Service holds the instance identifying data you want to publish to etcd. Key
@@ -19,7 +28,33 @@
 type Service struct {
 	Key           string // unique key, e.g. "/service/foobar/1.2.3.4:8080"
 	Value         string // returned to subscribers, e.g. "http://1.2.3.4:8080"
+	TTL           *TTLOption
 	DeleteOptions *etcd.DeleteOptions
+}
+
+// TTLOption allow setting a key with a TTL. This option will be used by a loop
+// goroutine which regularly refreshes the lease of the key.
+type TTLOption struct {
+	heartbeat time.Duration // e.g. time.Second * 3
+	ttl       time.Duration // e.g. time.Second * 10
+}
+
+// NewTTLOption returns a TTLOption that contains proper ttl settings. param
+// heartbeat is used to refresh lease of the key periodically by a loop goroutine,
+// its value should be at least 500ms. param ttl definite the lease of the key,
+// its value should be greater than heartbeat's.
+// e.g. heartbeat: time.Second * 3, ttl: time.Second * 10.
+func NewTTLOption(heartbeat, ttl time.Duration) *TTLOption {
+	if heartbeat <= minHeartBeatTime {
+		heartbeat = minHeartBeatTime
+	}
+	if ttl <= heartbeat {
+		ttl = heartbeat * 3
+	}
+	return &TTLOption{
+		heartbeat: heartbeat,
+		ttl:       ttl,
+	}
 }
 
 // NewRegistrar returns a etcd Registrar acting on the provided catalog
@@ -43,6 +78,29 @@
 	} else {
 		r.logger.Log("action", "register")
 	}
+	if r.service.TTL != nil {
+		go r.loop()
+	}
+}
+
+func (r *Registrar) loop() {
+	r.Lock()
+	r.quit = make(chan struct{})
+	r.Unlock()
+
+	tick := time.NewTicker(r.service.TTL.heartbeat)
+	defer tick.Stop()
+
+	for {
+		select {
+		case <-r.quit:
+			return
+		case <-tick.C:
+			if err := r.client.Register(r.service); err != nil {
+				r.logger.Log("err", err)
+			}
+		}
+	}
 }
 
 // Deregister implements the sd.Registrar interface. Call it when you want your
@@ -53,4 +111,10 @@
 	} else {
 		r.logger.Log("action", "deregister")
 	}
+	r.Lock()
+	defer r.Unlock()
+	if r.quit != nil {
+		close(r.quit)
+		r.quit = nil
+	}
 }
diff --git a/sd/etcd/registrar_test.go b/sd/etcd/registrar_test.go
index bea6f91..9426f0b 100644
--- a/sd/etcd/registrar_test.go
+++ b/sd/etcd/registrar_test.go
@@ -30,7 +30,7 @@
 }
 
 // default service used to build registrar in our tests
-var testService = Service{"testKey", "testValue", nil}
+var testService = Service{"testKey", "testValue", nil, nil}
 
 // NewRegistar should return a registar with a logger using the service key and value
 func TestNewRegistar(t *testing.T) {