diff --git a/README.rst b/README.rst
index 0f0a01b..2c95f7c 100644
--- a/README.rst
+++ b/README.rst
@@ -37,8 +37,9 @@
 
 ::
 
-  ./release.sh <rust-crate-name>                # or
-  ./release.sh <rust-crate-name> <old-version>  # as appropriate
+  ./release.sh <rust-crate-name>                     # or
+  ./release.sh <rust-crate-name> <old-version>       # as appropriate
+  DISTRO=experimental ./release.sh <rust-crate-name> # to target another distro
 
 This prepares the necessary Debian files in ``build/``, and creates a git
 branch to manage the packaging until it is accepted in Debian itself. You need
diff --git a/release.sh b/release.sh
index 03ce2a6..6f63bd5 100755
--- a/release.sh
+++ b/release.sh
@@ -49,7 +49,11 @@
 
 ( cd "$PKGDIR"
 sed -i -e s/UNRELEASED-FIXME-AUTOGENERATED-DEBCARGO/UNRELEASED/ debian/changelog
-dch -m -r -D unstable ""
+if test -z "$DISTRO"; then
+    # To upload to other distro like experimental
+    DISTRO=unstable
+fi
+dch -m -r -D $DISTRO ""
 git add debian/changelog
 )