diff --git a/debian/rules b/debian/rules
index 0ee52e5..6430c88 100755
--- a/debian/rules
+++ b/debian/rules
@@ -15,16 +15,16 @@
 build-indep: build-stamp
 build-stamp: configure-stamp
 	dh_testdir
-	$(MAKE) drv
-	$(MAKE) DRV_ONLY=1 rastertoqpdl_LIBS="-lcupsimage -lcups -lpthread -ljbig" pstoqpdl_LIBS="-lcupsimage -lcups -ljbig"
+	$(MAKE) V=1 drv
+	$(MAKE) V=1 DRV_ONLY=1 rastertoqpdl_LIBS="-lcupsimage -lcups -lpthread -ljbig" pstoqpdl_LIBS="-lcupsimage -lcups -ljbig"
 	touch $@
 
 clean:
 	dh_testdir
 	dh_testroot
 	rm -f build-stamp configure-stamp
-	$(MAKE) cleanppd
-	$(MAKE) clean DRV_ONLY=1 
+	$(MAKE) V=1 cleanppd
+	$(MAKE) V=1 clean DRV_ONLY=1 
 	dh_clean optimized/pstoqpdl optimized/rastertoqpdl optimized/src/* debug/src/* .defs.mk
 
 install: build
@@ -32,7 +32,7 @@
 	dh_testroot
 	dh_prep
 	dh_installdirs
-	$(MAKE) DESTDIR=$(CURDIR)/debian/printer-driver-splix CUPSPPD=/usr/share/ppd/splix DRV_ONLY=1 install
+	$(MAKE) V=1 DESTDIR=$(CURDIR)/debian/printer-driver-splix CUPSPPD=/usr/share/ppd/splix DRV_ONLY=1 install
 	install -D --mode=644 debian/splix.ppd-updater $(CURDIR)/debian/printer-driver-splix/usr/share/cups/ppd-updaters/splix.ppd-updater
 ifeq ($(derives_from_ubuntu),yes)
 	# Install Apport hook on Ubuntu and derivatives