\textbf{L\"owdin's theorem (?):} Even though it is so simple,
I couldn't find any good proof. Therefore I put it here.
Let:
\begin{equation}
\matr{H}\matr{U} = \matr{S}\matr{U}\matr{E}
\end{equation}
then it is possible to transform this equation to
standard eigenvalue problem
\begin{equation}
\matr{H}^\mathrm{eff} \matr{U}^\mathrm{eff} =
\matr{U}^\mathrm{eff} \matr{E}
\end{equation}
with
\begin{equation}
\matr{H^\mathrm{eff}} = \matr{S}^{\left. {-1} \middle/ {2} \right.}
\matr{H}\matr{S}^{\left. {-1} \middle/ {2} \right.}
\end{equation}
$\blacktriangleleft$
First, some obvious remarks:
\begin{equation}
\begin{aligned}
\matr{1} &= \matr{S}^{\left. {-1} \middle/ {2} \right.}
\matr{S}^{\left. {1} \middle/ {2} \right.} =
\matr{S}^{\left. {1} \middle/ {2} \right.}
\matr{S}^{\left. {-1} \middle/ {2} \right.} \\
\matr{S} &= \matr{S}^{\left. {1} \middle/ {2} \right.}
\matr{S}^{\left. {1} \middle/ {2} \right.}
\end{aligned}
\label{eq:eq10}
\end{equation}
And second, we use them for some obvious transformations.
We start with the initial equation
\begin{equation}
\matr{H}\matr{U} = \matr{S}\matr{U}\matr{E}
\end{equation}
expand $\matr{S}$ matrix using square roots
\begin{equation}
\matr{H}\matr{U} =
\matr{S}^{\left. {1} \middle/ {2} \right.}
\matr{S}^{\left. {1} \middle/ {2} \right.}
\matr{U}\matr{E}
\label{ eq:eq11 }
\end{equation}
then we introduce unity matrix, and expand it with square roots of
$\matr{S}$ as follows
\begin{equation}
\matr{H}\matr{1}\matr{U} =
\matr{S}^{\left. {1} \middle/ {2} \right.}
\matr{S}^{\left. {1} \middle/ {2} \right.}
\matr{U}\matr{E}
\label{ eq:eq12 }
\end{equation}
\begin{equation}
\matr{H}\matr{S}^{\left. {-1} \middle/ {2} \right.}
\matr{S}^{\left. {1} \middle/ {2} \right.}
\matr{U} = \matr{S}^{\left. {1} \middle/ {2} \right.}
\matr{S}^{\left. {1} \middle/ {2} \right.}
\matr{U}\matr{E}
\label{ eq:eq13 }
\end{equation}
then multiply to the left with
$\matr{S}^{\left. {-1} \middle/ {2} \right.}$
\begin{equation}
\matr{S}^{\left. {-1} \middle/ {2} \right.} \times \Bigg|
\matr{H}
\matr{S}^{\left. {-1} \middle/ {2} \right.}
\matr{S}^{\left. {1} \middle/ {2} \right.}
\matr{U} =
\matr{S}^{\left. {1} \middle/ {2} \right.}
\matr{S}^{\left. {1} \middle/ {2} \right.}
\matr{U}\matr{E}
\label{ eq:eq15 }
\end{equation}
so we get
\begin{equation}
\matr{S}^{\left. {-1} \middle/ {2} \right.}
\matr{H}
\matr{S}^{\left. {-1} \middle/ {2} \right.}
\matr{S}^{\left. {1} \middle/ {2} \right.}
\matr{U} =
\matr{S}^{\left. {1} \middle/ {2} \right.}
\matr{U}\matr{E}
\end{equation}
and then we introduce new notation and get the result
\begin{equation}
\begin{aligned}
\matr{U}^{\mathrm{eff}} &=
\matr{S}^{\left. {1} \middle/ {2} \right.}
\matr{U} \\
\matr{H}^{\mathrm{eff}} &=
\matr{S}^{\left. {-1} \middle/ {2} \right.}
\matr{H}
\matr{S}^{\left. {-1} \middle/ {2} \right.}
\end{aligned}
\end{equation}
End of proof. $\blacktriangleright$